Skaitmeninė strategija
ir taktika
Skaitmeninis planas jūsų verslui
Paslaugos
Tinkama skaitmeninė komunikacija
Strategija
Skaitmeninės rinkodaros strategija
Nuo A iki Z. Verslo tikslų įkvėpta skaitmeninė strategija skirta rasti geriausią kelią pasiekti klientus per skaitmeninės medijos kontaktinius taškus.
Research
Rinkos tyrimas ir analizė
Išsami rinkos ir konkurentų analizė siekiant įvertinti produkto ar paslaugos potencialą skaitmeninės komunikacijos tikslams pasiekti.
Tactics
Kampanijų planavimas ir kontrolė
Integruotas ir veiksmingas požiūris į skaitmeninės komunikacijos taktiką. Apima vartotojo kelionę ir mokamų, nuosavų bei uždirbtų medijų kontaktinius taškus.
UX
UX svetainėms ir programėlėms
Iki tobulumo išgryninta vartotojo patirtis, paversta funkcionaliais maketais. Nepriklausomai nuo projekto, UX ir UI susijungia tobuloje sąjungoje. Papildyta skaitmeninės komunikacijos planu.
PROCESS
Nuo A iki Z
skaitmeninės komunikacijos procesas
Step 1.
It starts with digital strategy
Despite business goals, industry or geo market - research for digital strategy communication comes first revealing the potential for full cycle of strategy:
Situation analysis - competitor analysis, content potential, directions for communication, SEO strategy, digital SWOT and overall 'where to go' direction.
Objectives and budget for digital communication plan.
Strategy - target audiences, segments, personas, use case scenarios with measureable KPI plan, positioning, long and short term communication roadmap.
Tactics - channel flow, message goals and effective campaign planning.
Actionable plan & digital hygiene - in depth action planning, web and app improvements through UX/UI, tracking setup and content prep works.
Control for measuring effective tactics with dashboard tools with active tactics steering towards most effective results and business goals.
Step 2.
Tactics planning & action
Structure communication tactics followed by rigid actions to be taken for controllable result nurture:
Tracking setup for tactics interpretation and fluent optimisation for efficienct communication money wise later analysing results.
Channel and website connectedness - ensuring all digital hub of content and website or app are fully integrated into scheme of user journey.
Content plan - through all target audiences, segments and personas fueled by already structured strategy or simply inspired by businesse's insights on historic data meeting business goals.
Hygiene process for website's UX and content based on overall strategy, long and short term goals.
Campaign setup followed by best practices and multi channel approach.
Optimisation of targeting, timing, budget and content for efficient results.
Step 3.
Result control & optimisation
The moment of truth. Result control through the right process tailored to best meet business goals through essential KPIs.
Result tracking based on business goals converted into measureable KPIs.
Dashboard structured to best meet business demands and measurable KPIs.
Reports on a periodical basis to investigate the dynamics of communication.
Insights based on communication dynamics, result fluctuation, market trends, competition.
Optimisation impacting all strategy parts - from objectives to target audiences, user journeys, budgeting, channel mix and overall tactics to better meet business goals within ever changing competition and outter aspects.
collaboration
Turite projektą?
Pasikalbėkime.
Mielai išklausysime jūsų verslo tikslus, idėjas, abejones, rūpesčius, sunkumus, ketinimus ar paprastą istoriją ir grįšime su išsamiu pasiūlymu.